Digital shopping is continuously on the rise in the United Arab Emirates. More and more businesses are resorting to online platforms in order to reach more markets and increase their visibility. Platforms like Noon.com are at the forefront in the UAE. Brands, big or small, can avail ample opportunities in this platform to venture into the e-commerce domain within the country. However, the major concern for these companies can be how to sell on Noon.
Therefore, in this detailed guide, we will discuss the key steps to embark on the journey to selling on noon and make your business adventure a success in the UAE.
Benefits of selling on Noon UAE
Noon, being one of the biggest e-commerce platforms in the UAE has millions of shoppers that access the site every day. Hence, setting up a business on Noon can be a lucrative business opportunity. But before getting on to how to sell on Noon, it is crucial to know why to sell on noon and how it can be beneficial for an individual.
So, here are some of the benefits of selling on Noon.com for e-commerce startups, drop sellers, or bricks-and-mortar stores:-
- Wide reach – With Noon.com, you can have valuable exposure in the new market. Your product can get featured in the relevant category on the website, thus providing online momentum to your company. This allows the brand to reach out to potential customers. Nonetheless, brands must also ensure to engage in aggressive and influential marketing methods in order to receive effective publicity and coverage.
- Gain consumer trust – Online stores require a good reputation and consumer trust in the new market. Customers are very cautious of new brands and sellers and therefore prefer to stick with long-term merchants. Hence, businesses that want to build a reputation in the digital world can consider setting up their eCommerce business on Noon.
- Brand growth – Settling your business in a new country is no easy feat. You need to find an office space and warehouse, employ local workers, dispatch managers and supervisors in the new venture, and many more. Noon.com helps eCommerce businesses utilize its warehouses and vast operational setup. Moreover, with Fulfilled by Noon, they can be exempted from paying expensive depot fees in Emirates. They just have to give their products to Noon and it handles the rest.
- Establish online presence – Noon Marketplace provides significant exposure to online businesses in a highly effective manner. They can gain more digital foot traffic to their websites or online platforms, which eventually opens the door to increased client acquisition, engagement, and retention.
- Minimal costs – The sales commission charged by noon on items purchased through their website is minimal. The price range varies depending on the product. In addition, there are additional expenses for using Noon’s services and facilities.
- Reach new markets – Debuted in 2017 in the UAE and Saudi Arabia, Noon.com has an investment worth $1 billion by Emaar Properties. In 2019, Noon touched the Egypt market hosting over 20 million products. Later, with its collaboration with eBay, it brings global products to the MENA region. On the whole, Noon has partnered with all kinds of businesses and suppliers to serve as a springboard for several new and regional brands.
- Extensive support – Small and Medium-sized online ventures can benefit by selling and expanding through Noon.com. Since the platform is easy to use, it won’t be a tough job to determine how to sell on Noon as an individual and become a vendor. The same goes for the payment process. There won’t be any delays or deferred payments and the vendor can expect revenue every week.
How to sell on Noon: Step-by-step procedure
In order to start selling on Noon, you have to first register your business in the UAE. The process for that goes as below:-
Register your business
Start off by choosing a business structure such as Sole Proprietorship, Limited Liability Company (LLC), Free Zone Company, Partnership, etc. Further, register it with the Department of Economic Development (DED) or the respective Free Zone authority where you want to set up your base.
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Obtain an e-commerce license
Next, you would require an e-commerce license for your online business. However, before that, you need to determine the jurisdiction where you want to register your firm. The UAE has Mainland and Free Zones for commercial business setup, each with individual benefits.
For Mainland setup, apply through the local municipality or the Department of Economy and Tourism (DET) for the specific area. The process involves selecting the business activities, submitting the necessary documents, and obtaining approvals. On the other hand, applications for free zone company setup are collected by the respective Free Zone authorities. The setup process is more streamlined with minimal bureaucracy and faster processing. Moreover, the business owner can choose the free zone based on the specific industry they want to cater to.
Open a corporate account
A Corporate bank account in the UAE will facilitate financial transactions for your business on Noon. You can search for a certified bank that offers comprehensive online banking facilities. After setting up a business account, you can use it for all business-related financial activities, such as receiving payments from Noon.
Sign up for Noon
Now that you have registered your online business, register on Noon as a vendor to sell your products. You can simply visit the website and fill in the required details about your business. Further, upload the supporting documents and your bank details as well. Sellers who are not VAT-registered need to submit a declaration of VAT non-enrolment.
Choose a model
Noon.com offers different selling models for sellers based on their varied needs and business strategies. For instance, under the FBN (Fulfilled By Noon) model, Noon handles the storage, packing, delivery, and customer service, thus providing a hassle-free solution to sellers so that they can manage logistics and focus more on their products and marketing. On the contrary, under the FBP (Fulfilled By Partner) model, the seller is responsible for storing the products, managing inventory, packing orders, and dropping them off at a specific location. This gives sellers more control over the logistics.
List your products
Once you have successfully set up your account, log in to your dashboard where you can manage your listings, orders, and account settings. Create your listings and add products with their appropriate details such as product name, description, category, price, and stock quantity. Make sure to be descriptive and clear so that customers can easily access your products. Most importantly, upload clear and high-quality images, showcasing the product from different angles.
Manage orders and payments
Noon allows sellers to manage orders, process returns, and track payments. Hence, sellers need to acquaint themselves with their dashboards for efficient operations. The payments received from the sales are directly deposited into the business bank account of the company after deducting Noon’s commission.
Start your E-Commerce Journey to the UAE
If you want to reap the benefits of starting an e-commerce venture in the UAE, there is no better time than now. With the inclusive assistance of Shuraa Business Setup, you can easily navigate every step of your company formation process and seek expert consultation on how to sell on Noon.
Get in touch with the team of Shuraa and get comprehensive support on setting up your account on Noon.
