Back in June, UK shoppers were warned about food delivery apps charging more compared to ordering from grocery retailers’ websites. What’s even more surprising is that these charges don’t include delivery fees yet.
As someone interested in how to build a food delivery app, you may be wondering if you can solve this problem for your consumers. However, before you address this pain point, you must ensure your app has seamless payment integration.
That said, let’s talk about how to make transactions on your food delivery app effortless for your business and convenient for your customers.
If you can’t make your food delivery app secure, it’s not just losing customers you have to worry about. There are other consequences. These include penalties for non-compliance, loss of brand reputation, and stolen intellectual property.
To boost customer trust in your app, focus on protecting sensitive payment information. Encrypt payment data and secure transmission channels. You should also enable two-factor authentication.
Make it easy on yourself by partnering with a reliable payment gateway provider so you don’t have to worry about compliance and security issues.
In the process of developing your food delivery app, consider how you want to collect payment from your customers. Debit and credit cards are standard, but have you considered adding mobile wallets, cash cards, gift cards, and digital payment platforms?
In some countries, cash on delivery is also an option. By offering multiple payment methods, you’re on your way to enhancing the customer experience and satisfaction.
We’ve talked about app design before emphasizing the importance of the app user experience. Of course, this applies to payment integration as well.
The checkout process should be intuitive to reduce cart abandonment. Don’t let your customers go through hoops before they can place their food orders. You can implement auto-fill features for address and payment details so that transactions are completed quickly.
Don’t waste your pre-launch app marketing efforts by delivering an underwhelming product. In terms of your payment system, don’t disrupt the users’ flow by directing them to an external website or payment portal.
It only leads to a clunky in-app experience, so embed the payment process within the app. Other features you may want to carry out include real-time transaction updates, quick and easy discount/code/voucher redemption, multi-platform support, and so on.
When you build a food delivery app, prioritizing security and customer convenience is crucial. You can do this by offering multiple payment options, user-friendly checkouts, etc.