Brunch used to be a straightforward request: find a good spot, secure a table, and make sure the timing worked with the rest of the client’s day. But over the past few years, the way clients approach brunch has shifted.
They’re not always looking for the trendiest café or the busiest patio anymore. More often, they want something personal, relaxed, and easy, especially when they’re hosting or staying somewhere for a weekend.
This change isn’t coming from a desire for extravagance. It’s coming from a desire for simplicity.
People want to enjoy their slow mornings without rushing to beat the brunch crowd or navigating waitlists. And as this preference grows, concierges are getting more requests for curated, at-home brunch experiences the kind that feel thoughtful without being
complicated.
Why Clients Are Moving Away from Restaurant Brunch
Whether they’re on vacation, hosting friends, or spending time with family, clients want a laid-back start to the day. Many don’t want to deal with traffic, parking, or busy brunch spots. Others simply want privacy or the ability to eat at their own pace.
An at-home brunch solves that. No waiting for a table, no noise, no rush. Just good food and a relaxed morning.
For concierges, this shift is less about introducing something luxurious and more about providing an option that matches how people genuinely want to spend their time.
How Brunch Requests Fit into the Concierge Role Today
Concierges spend more time tailoring experiences now than they did even a few years ago. Instead of simply booking reservations, they’re curating moments that align with a client’s energy and routine.
This is why even teams that operate as the best luxury concierge service find curated brunch experiences to be a natural fit, not because it’s upscale, but because it’s customizable, convenient, and consistent. It checks all the boxes clients care about.
The Growing Role of On-Demand Chefs
This shift has also made one service particularly valuable to concierges: the ability to book a private chef for Brunch on short notice.
Chef-prepared brunch setups have become a reliable alternative when:
- Restaurants can’t accommodate large groups
- Clients want something healthier or more specific
- Families prefer staying in
- The morning schedule is unpredictable
Why Curated Brunch Works So Well for Concierges
From a workflow perspective, at-home brunches remove quite a bit of friction:
- No managing restaurant capacity
- No juggling peak-hour reservations
- No transportation timing
- No long waits
- No surprises
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How Concierges Can Recommend It Naturally
When suggesting an at-home brunch, a light, simple approach works best, such as:
“If you’d like a relaxed morning without heading out early, I can arrange a fresh brunch setup right at your place. Everything’s prepared for you, and you can enjoy it at your own pace.”
It’s pitched as easy, which is exactly what clients are looking for.
Brunch Has Evolved, And So Has the Concierge’s Role
Curated brunch isn’t a trend toward indulgence; it’s a shift toward comfort, convenience, and personalization. For concierges, it’s an opportunity to simplify the morning routine for clients and elevate the overall experience with minimal operational effort.
As clients prioritize slower mornings and more intentional gatherings, having a seamless brunch option isn’t just helpful; it’s becoming essential.
